Resume | Awards & Recognitions | What My Colleagues Say

Experience Summary

  • In my latest role, I…

    Headed Design Studio engagement success and impact across Consumer, Commercial, and Enterprise segments.

    Oversaw all new and ongoing design studio engagements, identifying impact opportunities and overlaps across segments, creating transparency and visibility into the Design Studio work and impact. Managed Segment Strategy Leads (Consumer, Commercial and Enterprise) and the design portfolio for each of the segments.

    Held partner satisfaction Score of 9.8/10 likely to recommend the Design Studio to a colleague.

    Created enterprise-wide stakeholder reports and facilitated Quarterly Design Studio Business Reviews to increase visibility into the work and impact of the design team.

    Grew design engagements from 36 total engagements to 100+ engagements across different segments of the organization.

  • Headed a team of marketing campaign associates focused on executing rollouts to enterprise employee populations and driving web and mobile product adoption & engagement.

    Developed new client onboarding strategy for companies including KeyBank, Walmart, Google, Geico, Vanguard, Salesforce, Geico, Allstate, John Hancock and MMC leading to above industry average click through rates of 10% and adoption rates between 15 to 25%.

    Designed strategy for multichannel client engagement campaigns including webinars, email series, blogs, and videos driving increased usage and impact.

    Reported on campaign success leading to a client annual renewal rate of 98%.

    The business was sold to KeyBank for $23.7M.

  • Oversaw and executed both day-to-day activities and long-term strategic partnerships for 50% of company’s book of business. Nurtured employer partner relationships and regularly presented to executives regarding product demos, adoption and engagement marketing campaigns, data analysis, and impact reporting.

    Created and implemented standardized rollout program kit and best practices along with highly specialized and targeted enablement and brand awareness campaigns. Increased conversion by over 100% as a result of experimental efforts through email, landing page and onboarding tests.

    Worked cross-functionally to research, test and evaluate new product strategies around the product first time user experience, mobile functionalities and employer data integration leading to faster and more impactful releases.

    Founded and implemented HelloWallet’s member ambassador program, coordinated social media engagement campaigns and provided 100+ training presentations to groups as large as 400 people leading to more engaged users and improved impact metrics.

    Identified and analyzed issues, patterns, and trends in member requests and feedback; diagnosed and communicated product performance issues to product team and leadership creating informational and training kits for member education and support.

Awards & Recognitions

  • February 2021

    The Chairman’s Award is a coveted honor given annually to individuals who have collaborated to achieve exceptional results that impact the strategic direction of the business.

    I was recognized for my Design leadership in our effort to double our digital account openings by the end of 2020.

  • January 2018

    Circle of Excellence membership is awarded to KeyBank Consumer Bank's top performers in service and support. The program recognizes service & support employees who are the problem-solvers and solution-seekers, who go above and beyond to deliver a superb client experience.

    I was recognized for my efforts in leading the UX design work for the Financial Wellness Review.

What My Colleagues Say

“Every team needs an Arielle. She is an outstanding designer with deep experience in developing and managing user-centered digital products and services. She is also an exceptional servant-leader who always puts the needs of her team first and consistently finds ways to help her team develop and grow. Partners seek her out because of her collaboration, consistency, reliability, and proven track record of driving business impact and success. And, to top this all off, she is a genuinely great person. No wonder Arielle is consistently the one that everyone wants as a manager, partner, and teammate.”

Stephen Schroth | EVP, Enterprise Design Officer at KeyBank

“Arielle is the A in TEAM: a dedicated, talented, thorough, insightful, empathic team-builder, leader, and collaborator, she is a consummate professional who is in every interaction knowledgeable and relatable. I am proud to be her partner on the Key Design Studio leadership team, we work seamlessly together (as she does with everyone), and she advances our mandate with a mind geared equally for both business and design. She is a problem-solver who thinks clearly and expresses herself articulately—in client interactions, I have witnessed her listen objectively and respond helpfully while respecting both their goals without forfeiting the design team's. She is admired by our team. She is excellent at executive presentations in her preparedness, presentation, and delivery.”

Martin Davidson | Enterprise Design Team Leader at KeyBank

“I've had the pleasure of collaborating with Arielle at KeyBank for the past several years on multiple initiatives, and I could not imagine a better Design professional to work with. She has a unique ability to problem solve - understanding the desired business outcomes while always advocating for the best experience for the end user. Arielle is a master of the design thinking process, and she's skillful in her ability to ask the right questions, whether it's of team members, stakeholders, or during user feedback sessions. Along with being an extremely talented designer, Arielle has been an excellent mentor and leader within the design team, and I've seen multiple designers grow and excel with her guidance. Arielle earns my highest recommendation. She is a true asset to any organization that is lucky enough to work with her.”

Carolyn Houltham | Senior Digital Product Owner at KeyBank